2024 Toyota Prius Prime

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Power your drive with Prius Prime.

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Performance

Intelligent Efficiency
The combination of gas engine and electric motors works to provide sufficient power when you need it and remarkable efficiency when you don't.
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Interior

Fixed Glass Roof
Enjoy the view. Pull the sunshade back and let Prius Prime’s available glass roof help brighten up the cabin.
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Exterior

Bold, Striking Design
Smooth curves and sharp details highlight Prius Prime’s modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek one-motion silhouette that looks good from any angle.

Current Inventory

There are currently no matching vehicles in inventory

Disclaimer

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. All discounted prices are on in-stock inventory only. All vehicles are subject to prior sale. For new vehicles, price includes TSRP, $898 processing fee, factory-installed options, dealer-installed accessories, and factory transportation costs. Price excludes optional equipment selected by the purchaser, $898 processing fee, state and local taxes, tag, registration, and title fees. See dealer for full details. When texting, in addition to the information you requested on this vehicle, you consent to Toyota Knoxville and its vendors contacting you by texts/calls which may include marketing and be by auto-dialer. Consent is not required to purchase goods or services. For vehicles in transit, images may not represent actual vehicle (options, colors, trim and body style may vary). Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request.

1 Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.

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