Why Does Toyota Have Great Resale Value?

Feb 8, 2016

2016 Toyota Camry

After five years, many cars depreciate by two thirds of their original value, making it difficult for car owners to get much of their original investment back. Toyota, however, has consistently good resale value. Edmunds reports a projected 52.4 percent resale value for Toyota’s 2015 lineup; specific Toyota models, like the FJ Cruiser, are expected to retain up to 70 percent of their original values. Car buyers looking for a new car that retains value need look no further than Toyota, and buyers in the pre-owned market know they can depend on a Toyota model.

Brand Reputation

A main factor in automobile resale value is the automaker’s reputation. Toyota consistently ranks as a reliable brand, in part because Toyota sticks with what works. Rather than overhauling their models every couple of years, Toyota releases improvements in smaller doses, keeping the cars recognizable and familiar. When it comes to making big purchases, people gravitate towards what they already know. Toyota’s reputation for reliability landed it in the number two spot on Consumer Reports’ 2015 reliability study.

Condition

Though the condition of a car is, in many ways, up to each particular owner, reliable brands like Toyota gain their reputation by producing cars that last. Some cars hold up under normal wear and tear better than others, and Toyota automobiles stay out of the shop longer than most other brands on the market today. The less a car has been to the shop for reasons outside routine maintenance, the more likely it is to retain a good resale value.

Model Popularity

One of the things that helps a car sell to a second owner is model popularity. Some people look for safety features or technology options, while others search for cars that are well-known and well-loved. Toyota is an extremely popular brand with many recognizable vehicles.

2016 Toyota 4Runner

In Kelley Blue Book’s 2016 Top Ten list for vehicles with the best resale value, Toyota took the top two spots with the Tacoma and the 4Runner. Year after year, the Tacoma has been an extremely popular midsize truck choice among consumers, and the 4Runner has a reputation for being one of the most solid off-roading vehicles on the market. Both of these vehicles have proven that they have longevity, which means good resale value.

2016 Camry Navigation System

Features and Options

Great features and options also increase the resale value of a car. Leather seats and navigation systems are popular features for inside the cabin. While driving, it’s all about the anti-lock brakes and other safety technology. Device connectivity, like Toyota’s Entune, that allows drivers to play music and do hands-free texting, is also a major plus in pre-owned vehicles. Entune is an available option in many of Toyota’s current models.

Other Toyota models, like the Camry, the Tundra, and FJ Cruiser, also have consistently high resale value. When an automaker has a reputation for reliability like Toyota does, that reputation assists in popularity for new and pre-owned vehicles alike. Come check out Toyota Knoxville’s large inventory of pre-owned Toyota vehicles today.